|This has nothing to do with jargon|
"I have always preferred the understatement," Mr Finlayson admitted.
"People use passionate when they mean like, or unique when they mean vaguely fashionable.
"It's like what happened in Rome when classical Roman broke down into vulgar Latin. The more intensive adjective or verb was always used over the classical one. And I have this objection to that happening to the English language. It's just my little jihad."
"Just my little jihad", Chris?
Own goal methinks.
* had to throw in a couple of pack hunting commas. Read the article to appreciate the joke.