Friday, November 6, 2009

Fletch Cadbury Chocolate Review

Some of our readers may remember the furore a few months ago over Cadbury replacing cocoa with palm oil and the competition heating up with Whitakers and the subsequent back-down of Cadbury. What did they say? -

Cadbury New Zealand managing director Matthew Oldham said he was "really sorry" and that the decision was in direct response to consumer feedback, including hundreds of letters and emails.

"At the time, we genuinely believed we were making the right decision, for the right reasons. But we got it wrong,” he said.

"Now we’re putting things right as soon as we possibly can, and hope Kiwis will forgive us.

The change will be made within the next few weeks, he said.

Ok, so that was in August, so yours truly has been to the supermarket to find out if anything has changed... The result? I don't think so. Looking at the back of both Cadbury and Whitakers, Cadbury still has the less cocoa (at 21%), while Whitakers is at 33%.

So maybe this is old stock? But then again, Cadbury has just brought out a new bar called 'Bubbles' (you can see the ads on TV using the music from old 80s hit 99 Luftballoons), and that also has the 21% cocoa.

Did they just make that announcement in August to placate us when really they had no intention of changing the formula back? Or is it just taking longer than they thought?

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