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TV ads full of soft porn

The other night I happened to watch a documentary on Prime on the construction of the Hoover Dam. I was sick, so was unable to leap up and do anything like I normally do when the ads come on, so was forced to watch them. I suppose I could have closed my eyes instead, but there seems to be a compulsion to watch TV ads, which the Rug Rats used to term as "mini-movies" for babies.

What I found disturbing were the number of ads that seemed to be just an excuse for soft porn. In particular the latest Pak'n'Sav ad with the bouncy young girl that wants to go to university, so has got a job at Pak'n'Sav. But just watch what the camera does as she pins her name-tag to a spot just above her breast. The entire frame of the TV is temporarily filled with the entire breast as the name tag is pinned to the top!

Normally my eyes are not drawn to breasts in that way, so I felt like I was being forced to participate in someone's fantasy during that ad. It wasn't the only one, but it's the most memorable because at least in all the other ads I wasn't made to focus at just one body part, there was still somewhere else for my eyes to look.

Has anyone else noticed or am just particularly sensitive right now?