Maybe I'm reading too much into this, but when I saw the above magazine when I was waiting at the checkout at Woolworths yesterday, I thought to myself the picture of the Keys was chosen to elicit a specific response from women. And that response was not the one that I had, which was to think to myself that John Key is being made into some sort of Jamie Fraser character (many NZ women will know who Jamie is).
The image didn't work on me because I tend to notice body language rather than what the body language is supposed to convey.
I don't know, just having John Key running the country should be enough. Trying to let himself be made into someone NZ women swoon over is just too much.