Protected from the pretty colours and bold fonts March 2014 - In a stunning blow to the Tobacco lobby, the government has banned the use of Helvetica font (and many others) on plain cigarette packaging. Once the new legislation is in force, advertisers will be forced to choose between only Courier and Times New Roman when adding printed messages on their products. Whilst the bill was known as "Helvetica 12" the legislation included a long list of fonts that were now deemed illegal for the purposes of advertising. The full list wasn't fully known as the list was delivered in 6 point font, and no-one had a magnifying glass handy. Helvetica font was singled out based on solid, peer reviewed overseas research. The study indicated consumers were more likely to buy a packet of cigarettes when noticing key words such as "Camel" in Helvetica 12, 14 and 16. Young people aged 12, 14 and 16 were most susceptible according to the data. "This is a fantastic...