This would be capitalism at its finest folks.
My guess is that Mr Farrar gets paid per click - so go to his site and if you see this banner click on it. Let's all move money from Greenpeace's bank account to Mr Farrar's.
Also if you like Tuna go and buy some Sealord Tuna today. Support the company.
From now on when ever Greenpeace campaigns against anything, I am going to buy it and so should you.