Monday, February 8, 2010

Andrei Wait for the whine - no waiting required

So whats wrong with this ad? If you need some context - go here. Well in the Chicago Tribune, one Amy Laura Hall, a Duke University theologian and expert on theological and biomedical ethics says this
A more effective advertising message would have emphasized the difficulty and rewards of raising a child with special needs.

"Parents of children with disabilities know that work is difficult, often isolating. Many would say it's a blessing even in the midst of pain," she said. Sending the message that "you could win the lottery cheapens the loving and difficult work of caring for children with special needs."

"Touting life by way of a super success story seems, at the very least, silly," she said. " It may even be cruel.”
Too funny - I wonder what they will come up with next.

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